All the leads are not converting customer, Let them know about you and your business. Avoid manual promotion to new leads
Send periodical email to new leads about your products, services and portfolio. Make a standard process to educate your leads so that they will become a customer for you. This plugin will give extra milege on your leads and increases your customer conversation rate
A cron job will identify leads received in last 45 days and send them email whichever configured by you. Execution of cron job is always on early business hours